10 SEO Link Building Techniques Tips for 2016

White hat link building 20 SEO Link Building Tips

No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.

Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.

Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.

Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links.

1. Ask for backlinks

This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.

But be careful and make sure that the backlink comes from a website that is relevant to your niche, otherwise it will not have too much of an impact and may even be harmful.

2. Build relationships

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups.

Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion. By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.

3. Give a testimonial

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. On the one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails. The contact gets another testimonial to place on their site, while you get a new incoming link.

4. Start a blog

Don’t make a blog with one post and one backlink to your site. If you do, you not only wasted your time, but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. This is the only way to ensure that the WORLD will want to link to it again and again. That’s how you get great backlinks, you earn them!

5. List your site in trustworthy directories

There are many directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be on such pages!

But not all online directories are bad. A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you would want to be listed on.

The new PageRank is RELEVANCY, therefore niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed with the major search engines and helps people find you online.

You could start with a listing in the Dmoz – Open Directory Project. This is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

6. Write a good guest post

There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:

the website or blog is relevant to your topic
the article is NOT about how great you are/ your company is
you have a focus on quality (well written, professional, and interesting)
you keep in mind that a poor article can bring bad reputation

It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

Build links for your business, for your customers, make them relevant, and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.

Check out this infographic that reinforces the tips above and gives you a clear picture on how to build high-quality links and how to stay away from building bad links.

It’s all about quality, relevancy and user focus.

7. Discover competitors' common backlinks

If you research your competitors, you will probably notice that they have some backlinks in common which you do not. Well, if they managed to get these backlinks, why shouldn’t you too?

All you have to do is to analyze these backlinks and try to get them as well. The Common Backlinks Tool (CBLT) is a tool especially made for this. Enter up to 10 competitors and start your report.

8. Get an indirect backlink from your competitor

It is quite common that some of your competitors link to the same sites. These sites are usually big authorities in the industry. A link from such a place would be very helpful as to the powerful link juice your website would receive. But there is something else: if you manage to get your backlink here, your competitors will indirectly link to you.

9. Recover your dead backlinks

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error.

Such issues may also commonly occur after a site was re-launched or migrated to another domain. You should then redirect these backlinks to some other page.

The Link Juice Recovery (LJR) is a very easy to use tool. First, you will get a list of all your broken backlinks:

10. Turn your mentions into backlinks

This is probably one of the easiest ways to gain some new backlinks. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink.

But, how do you find those mentions? Start a BLP report and filter the results by mention as Link Status.

10 SEO Link Building Techniques Tips for 2016 10 SEO Link Building Techniques Tips for 2016 Reviewed by Sunil Kumar on 9:00 PM Rating: 5


  1. You have written wonderful article. Greetings and thank you.

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  2. This is very nice post you had provided here about SEO Link building techniques. Really enjoyed the article and had great info. Thanks.

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  3. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

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